Posts tagged rebranding
a spade is a spade: my thoughts on the new direction of kate spade new york

today is the day!

today is the first day of the official redesign of one of my favorite (if not my most favorite) brands! early last year it was announced that nicola glass would be replacing deborah lloyd as creative director of kate spade. while i know anyone who follows me knows i am a kate spade fanatic (and former employee) and that i’ve have always loved the brand, i knew nicola was going to take the brand into the next stage of its life. when nicola’s first collection first hit the runway last fashion week, i will be honest, there were pieces that i loved…and some, not so much. was this redesign too drastic for the kate spade customer? was it going to stray too far from the whimsical brand i once knew? i had to wait and see it for myself in person.

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